| We should bear in mind there are no neutral photographs. All photographic depictions have an inherent bias. Photography has four distinct kinds of bias. The first bias originates with the people who create and manufacture the commonly used photographic systems, which include the cameras, lenses, films, papers, chemicals, and darkroom equipment as well as digital equipment, materials, and software relied on by most people to physically produce a photographic image. Historically, these companies set the physical boundaries and the general framework that came to be considered standard practice and within which most photographers must operate. Additionally, market forces, including competition, are prime factors in determining product availability. The second bias comes from each photographer's internal predilections and how they use these systems to create specific images. Every photograph reveals the photographer's point of view—a combination of the subject, the photographer, and the process. The third bias is in the personal experiences viewers bring to determine what a photograph means to them. The fourth bias consists of external cultural forces, including academic social/economic/political/media trends, which steer public perception in particular directions at any given time. |
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We are not moved by things ,
but by the views we take of them.
Epictitus.
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